AI-native pragmatists
You put AI to work where it delivers dependable results. You test what works, discard what doesn’t, and care more about the outcome than the tool.
For companies
built to win.
We work with ambitious companies that want to grow, compete to win, and put AI to work.
- Your growth fund
- $10,000Ad spend for your business. Not a Foundry fee.
You fund the reach.
- Free video generation
- $2,500Video-generation credit only for customers we select to work with.
We add the creative.
Our fee? Agreed outcomes × agreed rate.
Video work.
Your product. Your people.
A reason to pay attention.
GrazaProduct in use LightCreator-led product story JBLPeople, product and outdoor scenes TracksmithProduct in motion MuseA moment with the product TypeSafeBrand story AnthropicThe ant AnthropicThe balloon
- Product demos
- Your product in use.
- Creator ads
- UGC, testimonials, founders.
- Proof videos
- Tests, try-ons, before and after.
- App demos
- Walkthroughs, gameplay, install.
How pricing works.
Your ad budget isn’t our fee.
We only get paid per agreed outcome.
Agree on the outcome.
Define success, the record that measures it, and our fee.
Put both to work.
Your ad spend and our video-generation credit.
- Results × fee
Pay for agreed outcomes.
The result you agree on. The rate you agree on.
A qualified lead
A new enquiry comes from a prospect matching your agreed company profile and intent criteria.
Counted qualifying leads × agreed fee per lead= Foundry’s fee
How we count it
- How it’s measured
- The lead or CRM record you choose as the source of truth.
- Agree on the details
- Qualification rules such as role or company fit, duplicate handling, campaign attribution and the measurement window.
Your agreement defines what counts, which records we use, and the fee for each outcome.
Let’s be selective.
Your time is valuable. Choose the people who work the way you do. We do the same.
We only work with people who fit all four.
Rational buyers
You measure spend against customer value. When the cost of acquiring a customer is below what that customer is worth, you have a reason to scale.
High craft, high velocity
You move quickly without accepting careless work. Make something worth testing, learn from the result, and make the next version better.
Builders who hate losing
You do the work, take feedback, and keep improving. Pedigree, funding, titles, and location matter less than your conviction and willingness to act.
You shouldn't work with us if...
You do not want to use AI.
You want traditional shoots and an agency-led production process.
Creative agencies
- YouBrief
- AgencyProduce
- YouApprove
You want to make a few ads yourself.
You are still exploring, or prefer self-serve tools to a growth partner.
Self-serve AI tools
- YouDirect
- ToolGenerate
- YouRefine & test
You are buying status, not growth.
You want billboards, awards, and peer recognition more than measurable customer acquisition.
Brand studios
- YouSet direction
- StudioShape identity
- YouLaunch
Apply to work with us
Apply to work with us
- ApplyYour website + details
- Fit reviewAgainst our four criteria
- AgreementWe choose to work together
- $2,500 creditOnly after agreement
Sometimes, we’re not right for each other.
We work with hands-on, AI-native operators who measure spend against customer value.
A brand launch, a one-off film, and a steady pipeline of ads need different kinds of help.
You want traditional production, a few DIY ads, or status over growth? There are good reasons to choose someone else.
Compare partner typesSome of our competitors.
Different ways to buy creative and growth support.
| Company | What you get | How you pay |
|---|---|---|
| FOUNDRY Short-form video ads for growth. | $2,500 Free video-generation credit. Only for customers we select to work with. | Agreed outcomes × agreed rate = Our fee Your $10,000 ad spend is separate. How our model works |
Superside | A creative team across design, video and campaigns. | Creative subscriptionSee their model |
NoGood | A growth squad spanning acquisition, creative and measurement. | Monthly retainerSee their model |
Creatify | AI ad creation tools, with a managed Studio option. | Software plans with generation creditsSee their model |
Compare partner types.
See who each option suits and how the work gets done.
| Partner type | Who it's for | Typical workflow | Explore options |
|---|---|---|---|
Self-serve AI toolsCreatifyHiggsfield AIRunway | Hands-on makers You want to make a few ads yourself. |
| |
Creative agenciesWieden+ | Teams buying a campaign or film You want a shoot or an agency-led production. |
| |
Brand studiosWieden+ | Brand-led teams Identity, launch or recognition comes first. |
| |
Growth partnersNoGoodSkaleDemand Curve | Teams looking for execution help You need outside help with acquisition. |
| |
FOUNDRY | Hands-on, AI-native operators You do the work and measure spend against customer value. |
|
Find a partner.
Choose the job. Find your options. Compare your shortlist.